The Little Rock Convention & Visitors Bureau (LRCVB) has launched its third and newest free mobile-exclusive pass highlighting the capital city’s top holiday attractions, events and shopping, the Holidays In Little Rock Pass. This follows the May 2022 launch of their first pass, the Little Rock Attractions Pass and the September 2022 launch of the Little Rock Pedal Pass.
The pass, through the technology company Bandwango, is a FREE program that anyone can sign up for. With more than 45 of Little Rock’s bustling holiday events and activities included within the passport-like format, it showcases the best of the state’s capital city in an easy, mobile-friendly way.
“We’re excited to continue building upon our Little Rock Pass program,” said LRCVB President & CEO Gina Gemberling. “We hope that our newest pass, the Holidays in Little Rock Pass will encourage people in central Arkansas and beyond to enjoy all that Little Rock offers as we enter the holiday season” she added.
Whether you like to spend your holidays checking off your Christmas list, snuggled up waiting for Santa, or out celebrating at festivities across town, the official Holidays in Little Rock Holiday Pass makes navigating this busy season easier than ever before. From tree lightings to concerts, shopping hot spots to Santa sightings, this pass is your guide to the city’s best holiday events and shopping. Best of all, with every event or location you visit, you’ll earn points that you can redeem for Little Rock prizes including four tickets to GloWILD! at the Little Rock Zoo or two season tickets to the 2023 Broadway Season at Robinson Auditorium. For this Holiday Pass, check-ins are worth 10 points each for the following prizes:
50 Points (5 Check-ins) = Big on Little Rock Sticker
150 Points (15 Check-ins) = Entry into our drawing to win four tickets to GloWILD! at the Little Rock Zoo
300 Points (30 Check-ins) = Entry into our drawing to win two season tickets to the 2023 Broadway Season at Robinson Auditorium featuring Tootsie, Aladdin, Legally Blonde:The Musical and My Fair Lady.
Residents and visitors are now able to visit a dedicated mobile passport landing page where they can sign up for any of our passes by confidentially providing their name, e-mail address, and mobile phone number. A link is then sent to their mobile phone, which opens the pass and directs the users to add the pass to their home screen, where they can access it any time. There is never anything to download, no bulky apps to take up space on a user’s phone, and best of all it is FREE and fun.
While enjoying Little Rock’s holiday season activities, participants can simply check in at any of the featured event locations by using their phone’s built-in GPS to start earning prizes.