According to Forbes, Americans spent $136.8 million on their pets in 2022. On average, American dog owners spend $730 a year.
With this in mind, custom gift experts at Printed Pet Memories investigated which US pet owners are most and least likely to spoil their pets with gifts in each state. The experts collected Google search volume data for 840 pet-related phrases such as ‘chew toy for dog,’ ‘cat scratch post,’ and ‘best toys for pet’ in each US state. The search volume for each phrase was collated and calculated per 100,000 of the population of each state. Below are the top ten US states most likely to buy their pets gifts:
Top 10 US states that are least likely to buy their pets gifts:
1. Mississippi, 313.3 Google searches per 100k
2. Louisiana, 351.8 Google searches per 100k
3. Alabama, 381.7 Google searches per 100k
4. Arkansas, 394.3 Google searches per 100k
5. South Carolina, 417.0 Google searches per 100k
6. Oklahoma, 428.4 Google searches per 100k
7. Georgia, 433.0 Google searches per 100k
8. Hawaii, 445.8 Google searches per 100k
9. New Mexico, 447.6 Google searches per 100k
10. Tennessee, 451.3 Google searches per 100k
Arkansas is one of the US states where pet owners are least likely to spoil their pets. An estimated 394.3 pet owners per 100,000 of the population search for pet-related gifts each month. Of the 840 phrases analyzed, ‘Dog toys’ were the most popular pet products searched for in Arkansas. Dog toys are essential to a dog’s mental stimulation and happiness. Dogs are naturally playful animals with different preferences when it comes to toys—trying out a variety of plush, squeaky, tough, puzzle, or dental toys will help discover which suits your dog best.
The next most popular phrase searched for in Arkansas is ‘cat toys,’ with 428.3 monthly searches. Playing with your cat is an essential part of bonding with them. Not only this but using cat toys, such as teasers, will help your cat with boredom, reduce stress and encourages them to express their natural hunting instincts.
The third most popular phrase searched for in Arkansas is ‘Dog treats.’ Dog treats are a useful tool for pet owners trying to train their pets to behave in a certain way or complete tricks. Not only this, but some treats contain ingredients that can be beneficial for immunity, a healthy coat, joints, digestion and smelly breath.
Top ten US states most likely to spoil their pets:
1. Vermont, 729.4 Google searches per 100k
2. Maine, 660.5 Google searches per 100k
3. Wyoming, 645.0 Google searches per 100k
4. Oregon, 644.8 Google searches per 100k
5. Rhode Island, 626.3 Google searches per 100k
6. New Hampshire, 625.7 Google searches per 100k
7. Washington, 599.0 Google searches per 100k
8. New York, 597.0 Google searches per 100k
9. North Dakota, 591.6 Google searches per 100k
10. Massachusetts, 589.9 Google searches per 100k
A spokesperson from Printed Pet Memories commented on the study:
“With such a large amount of money spent on pets in the US each year, it is interesting to see which states are the most and least generous with their animals. Dog-specific products are the most popular when considering the type of products searched for online. Dogs seem to be the pets most spoiled by their owners in most US states, with toys being the most popular gift.”
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Top 10 pet-related products searched for monthly on Google, in Arkansas:
| Pet Products | Monthly search volume |
| dog toys | 594.2 |
| cat toys | 428.3 |
| dog treats | 364.2 |
| cat scratcher | 335.0 |
| homemade dog treats | 292.5 |
| dog birthday cake | 210.0 |
| indestructible dog toy | 189.2 |
| cake for dog | 170.0 |
| dog ice cream | 114.2 |
| cat exercise wheel | 108.3 |
Search volumes for pet-related products in each US state per 100,000 of the population:
| Rank | Location | Volume Per 100k |
| 1 | Vermont | 729.4 |
| 2 | Maine | 660.5 |
| 3 | Wyoming | 645.0 |
| 4 | Oregon | 644.8 |
| 5 | Rhode Island | 626.3 |
| 6 | New Hampshire | 625.7 |
| 7 | Washington | 599.0 |
| 8 | New York | 597.0 |
| 9 | North Dakota | 591.6 |
| 10 | Massachusetts | 589.9 |
| 11 | Colorado | 589.7 |
| 12 | Nebraska | 588.9 |
| 13 | Delaware | 565.6 |
| 14 | California | 560.7 |
| 15 | Illinois | 546.7 |
| 16 | South Dakota | 537.5 |
| 17 | Pennsylvania | 535.4 |
| 18 | Montana | 532.6 |
| 19 | Connecticut | 530.6 |
| 20 | Minnesota | 524.6 |
| 21 | Alaska | 523.5 |
| 22 | Utah | 518.5 |
| 23 | Wisconsin | 518.5 |
| 24 | Virginia | 514.6 |
| 25 | West Virginia | 509.8 |
| 26 | Nevada | 507.6 |
| 27 | New Jersey | 501.0 |
| 28 | Maryland | 499.0 |
| 29 | North Carolina | 497.6 |
| 30 | Iowa | 494.9 |
| 31 | Kansas | 491.3 |
| 32 | Ohio | 489.7 |
| 33 | Michigan | 486.1 |
| 34 | Idaho | 478.1 |
| 35 | Texas | 476.7 |
| 36 | Indiana | 472.7 |
| 37 | Missouri | 466.7 |
| 38 | Arizona | 463.2 |
| 39 | Florida | 463.2 |
| 40 | Kentucky | 452.5 |
| 41 | Tennessee | 451.3 |
| 42 | New Mexico | 447.6 |
| 43 | Hawaii | 445.8 |
| 44 | Georgia | 433.0 |
| 45 | Oklahoma | 428.4 |
| 46 | South Carolina | 417.0 |
| 47 | Arkansas | 394.3 |
| 48 | Alabama | 381.7 |
| 49 | Louisiana | 351.8 |
| 50 | Mississippi | 313.3 |
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